Sweepium

Sweepium was founded in 2023 by Peo Strömberg and Daniel Mitton, who both previously worked at Soft2Bet and William Hill. The company offered a white-label solution for operators looking to launch a sweepstakes casino quickly, with sites such as GummyPlay, JuicyPopSlots, and LuckyStars using the software.

However, all of the consumer-facing sites powered by Sweepium (that we know of) seem to have since shut down, and reports from operators indicate there were issues with payments and platform integrations.

In 2022, Peo Strömberg was working for a US consultancy company. He was tasked with finding European clients who were interested in entering the American sweepstakes market. Prior to the role, Strömberg had never heard of sweepstakes, but he immediately recognized an opportunity.

A year later, the Stockholm native linked up with Daniel Mitton, who was the former head of Casumo and Soft2Bet’s director of gaming, and launched Sweepium. The goal was to create the ultimate B2B white label solution that could allow anyone to launch a sweepstakes casino in 6 weeks.

Sweepium partnered with several well-known game providers, including RubyPlay, ICONIC21, Nolimit City, Hacksaw Gaming, and Evoplay, as well as payment and engagement tools like Link Money and Gamanza Engage.

Then in 2025, Sweepium began operating its own sweepstakes casino, LuckyStars (under SWPMTECH LTD). However, that site has since gone offline.

If you ever came across the sweepium.fun domain, that’s understood to have been more of a testing environment than a full-scale casino.

More recently – according to Companies House in the UK – Strömberg stepped away from the company, resigning as director in August 2025. In fact, the only remaining director is Stefano Fregoni, and then we recently heard that the company has now gone bankrupt.

GummyPlay (closed in September 2025)

GummyPlay showed off Sweepium’s templates as this site had a neat sugary candy theme. It featured over 2,000 games, including jackpot slots, live baccarat, and crash games. Before it shut down, it allowed players to redeem cash prizes via bank transfer or crypto, and offered 100,000 GC + 2 SC on signup.

JuicyPopSlots (closed in August 2025)

A glamorous blonde was your personal host at JuicyPopSlots, who handed you 100,000 GC + 3 SC on registration. This site showcased Sweepium’s VIP program capailities, opening the door to discounts on Gold Coins, birthday offers, and mystery bonuses.

It was also one of the few sweepstakes casinos with live games from Evolution, like XXXtreme Lightning Baccarat and Dream Catcher. Unfortunately, the social casino wasn’t built to last since it was shut down just a few months after launching.

LuckyStars (closed in November 2025)

LuckyStars opened in May 2025 offering free prizes in most US states and giving away a 100,000 GC + 3 SC no deposit bonus. You could redeem up to $10,000 every day via bank transfer, and you’d often receive your prize within 48 hours.

There were also 500+ titles available, including slots, scratchcards, and crash games from NetEnt, Hacksaw, and Turbo Games. However, this site followed the other Sweepium brands in closing after only a few months.

Is Sweepium Trustworthy?

Sweepium projected credibility early on, with public-facing founders and senior management bringing years of iGaming experience from companies like Soft2Bet and William Hill. The team maintained a visible industry presence, attending major events such as iGB Live and the SBC Summit Americas.

The company appeared to invest seriously in its infrastructure, forming partnerships with providers like Playson and Big Time Gaming and securing venture capital funding. In June 2025, Sweepium received a $50,000 equity investment from Xanada Investments after winning an international start-up competition organized by Vladimir Malakchi, CEO and managing partner at Xanada and former COO of Evoplay. Malakchi said, “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking.”

However, in practice, all consumer-facing sites powered by Sweepium that we know of have since closed. Reports from operators indicate issues with payments and platform integrations, and the company is almost certainly finished after reports of bankruptcy.

Sweepium Scandals, Lawsuits and Controversies

Sweepium itself has not faced any lawsuits, likely because its consumer-facing sites only launched in 2025. Also, Sweepium’s companies were based in Cyprus and the UK, and pursuing legal action against a foreign entity like this from the US is typically complicated, costly, and time-consuming.

So while there are no public legal cases, as mentioned above, reports from operators indicate there were significant issues behind the scenes.