Sweepium

The company was founded in 2023 by Peo Strömberg and Daniel Mitton, who previously worked at Soft2Bet and William Hill. Sweepium has taken things to the next level by launching its own sweepstakes casinos, including GummyPlay, JuicyPopSlots, and LuckyStars.

In 2022, Peo Strömberg was working for a US consultancy company. He was tasked with finding European clients who were interested in entering the American sweepstakes market. Prior to the role, Strömberg had never heard of sweepstakes, but he immediately recognized an opportunity.

A year later, the Stockholm native linked up with Daniel Mitton, who was the former head of Casumo and Soft2Bet’s director of gaming, and launched Sweepium. The goal was to create the ultimate B2B white label solution that could allow anyone to launch a sweepstakes casino in 6 weeks.

To offer the ultimate software platform and game aggregator, Sweepium has partnered with some serious providers, including Pragmatic Play, ICONIC21, Nolimit City, Hacksaw Gaming, and Evoplay. It has also partnered with Link Money so players can enjoy instant bank transfers and Gamanza Engage to take its engagement and loyalty programs to the next level.

Not satisfied with simply licensing its platforms to operators, in 2025, Sweepium decided to launch its own sweepstakes casinos and currently runs GummyPlay and LuckyStars. Chances are, SweepsKings has failed to spot some social casinos running under SWPMTECH LTD’s management.

GummyPlay

GummyPlay shows just how flexible Sweepium’s templates are, as this site has a sugary candy theme. It features over 2,000 games, including jackpot slots, live baccarat, and crash games. You can effortlessly redeem cash prizes via bank transfer or crypto, and you’ll get 100,000 GC + 2 SC just for signing up!

JuicyPopSlots (closed in August 2025)

A glamorous blonde was your personal host at JuicyPopSlots, who handed you 100,000 GC + 3 SC as soon as you registered. This site showcased Sweepium’s impressive VIP program, which qualified you for discounts on Gold Coins, birthday offers, and mystery bonuses.

It was also one of the very few sweepstakes casinos with live games from Evolution, like XXXtreme Lightning Baccarat and Dream Catcher. Unfortunately, the social casino wasn’t built to last since it was shut down just a few months after launching.

LuckyStars

LuckyStars has only been around since May 2025 but has already got players talking, as it offers free prizes in most US states and is giving away a 100,000 GC + 3 SC no deposit bonus. You can redeem up to $10,000 every day via bank transfer, and you’ll receive your prize within 48 hours.

There are also 500+ games available, including slots, scratchcards, and crash from NetEnt, Hacksaw, and Turbo Games.

Is Sweepium Trustworthy?

Sweepium does appear to be trustworthy. It has public-facing founders and senior management who bring years of iGaming experience to the table and whom you can meet at iGB Live and SBC Summit Americas.

Sweepium has also invested heavily in its platform by striking partnerships with leading providers like Playson and Big Time Gaming and has even secured venture capital funding.

In June 2025, it secured a $50,000 equity investment from Xanada Investments after winning an international start-up competition organized by Vladimir Malakchi, CEO and managing partner at Xanada and former COO of Evoplay. Malakchi said, “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking.”

Sweepium Scandals, Lawsuits and Controversies

Sweepium has not been involved in any lawsuits to date, likely because all its sites only launched in 2025. The sweepstakes casinos are operated by SWPMTECH LTD, a company based in Cyprus. Taking legal action against a foreign entity like this in the U.S. is notoriously difficult and often requires a long and expensive process.