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Social Gaming LLC

​Social Gaming LLC is a U.S.-based company that runs Fortune Coins and YayCasino.com – two very popular sweepstakes casinos. It was registered in March 2022 at 2711 Centerville Road, Suite 400, Wilmington, Delaware, 19808 and operates as the American arm of Blazesoft Ltd. – a Canadian gaming company headquartered in Concord, Ontario that operates several social casinos. Blazesoft was founded in 2016 by Mickey Blayvas and Dimitry Behak, focusing on social gaming solutions in North America.

Social Gaming LLC has built a strong reputation in the social gaming industry through smart partnerships and a clear focus on player experience. It collaborates with big names such as Pragmatic Play and Relax Gaming, and in 2024, its flagship site, Fortune Coins, was named runner-up for “Social Gaming Operator of the Year” at the SBC North America Awards, solidifying its position as a trustworthy and respected brand.

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About Social Gaming LLC

Company NameSocial Gaming LLC
Sweepstakes CasinosFortune Coins, YayCasino.com
Mobile AppsN/A
ProfilesBlazesoft
Registration NumberFile Number 6602128 (Delaware)
Address2711 Centerville Road, Suite 400, Wilmington, Delaware, 19808, USA
FounderOperates as U.S. branch of Blazesoft (founded by Mickey Blayvas and Dimitry Behak)
Year Started2022
EmployeesEstimated 150–200 (across all operations, including parent company)
MarketsSocial casinos, Social sports, Game development
Gaming LicenseOperates legally under U.S. sweepstakes laws

Social Gaming LLC was launched in early 2022 to serve as Blazesoft’s dedicated U.S. operational branch. Blazesoft had already established itself in Canada and identified the growing American sweepstakes market as a major opportunity, so it launched Social Gaming LLC as a subsidiary focused on building legal sweepstakes platforms.

The company quickly partnered with major content providers like Pragmatic Play, enabling it to deliver hundreds of high-quality slot and instant play games from the start. This strong library of games helped Fortune Coins gain traction rapidly.

In addition, Blazesoft has its own studio and regularly releases proprietary casino-style games under the Originals brand.

Social Gaming LLC Numbers

Blazesoft follows a strategy of maintaining separate legal structures for its different sites, depending on the services they offer. Alongside Social Gaming LLC (Fortune Coins/YayCasino.com), it operates SCPS LLC (which manages Zula), SSPS LLC (which manages Sportzino), and Compass Systems Limited (based in Malta, managing YayCasino.us). This structure reflects the company’s deliberate approach to protecting and scaling its operations across different regions and verticals.

The PriorityPlay affiliate program groups the several Fortune Coins and Zula Casino sister sites under one umbrella.

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Fortune Coins launched in March 2022 as one of the first sweepstakes casinos to hit the market and is currently one of the most visited social gaming sites in the US. It has a game library of 1,200+ games, from all types of slots to card games and fishing-style games. In fact, it wasn’t long ago that Blazesoft celebrated the 1,000 game milestone at Fortune Coins, and the library has already been expanded since then.

Fortune Coins Celebration

It also maintains an active promotional page and frequently adds new games thanks to its partnerships with global providers like Pragmatic Play, Relax Gaming, Hacksaw, and more.

YayCasino.com launched much later, in December 2024. It has a sister site YayCasino.us, so it was designed as an alternative for players who like the platform but don’t fancy using crypto for purchases and prize redemptions. It has a solid game library of 1,000+ casino-style games, excellent customer support, and is backed by Social Gaming LLC’s (and Blazesoft’s) pristine reputation.

YayCasino.com Bonus

Both platforms have mobile-optimized websites, but no official standalone apps have been released yet.

Is Social Gaming LLC Trustworthy?

Fortune Coins Homepage

Yes, Social Gaming LLC is a trustworthy operator.

Social Gaming LLC is based in the U.S. and follows the strict laws and regulations regarding sweepstakes gaming. There haven’t been any serious breaches, and the company provides full address details and corporate registrations – things shady operators tend to hide.

Social Gaming LLC operates as part of the Blazesoft network, which runs several successful sweepstakes platforms like Sportzino and Zula. Having an established parent company behind it adds an extra layer of accountability and stability.

The company focuses exclusively on sweepstakes gaming, and it stays compliant with U.S. laws and doesn’t need a specific operating license. They also partner with proven and reputable companies like Relax Gaming and Pragmatic Play, which would not associate their brand with unreliable operators.

Social Gaming LLC Scandals, Lawsuits and Controversies

Social Gaming LLC and its parent company, Blazesoft Ltd., have operated without any major scandals or damaging lawsuits that would call their reputation into question. The company has maintained a clean record since its launch in 2022, consistently providing transparent registration details and operating within U.S. sweepstakes law frameworks.

There have been minor individual complaints, such as a Better Business Bureau complaint related to game fairness and player payouts on Fortune Coins. However, these complaints are relatively isolated and typical of any large gaming company. They have since been resolved, and, importantly, there have been no accusations of fraud, large-scale disputes, or regulatory violations tied to the company.

Recently, in April 2025, Social Gaming LLC and its parent company, Blazesoft, have been named in a class action lawsuit filed in New York. The case challenges the structure of sweepstakes casinos generally, not any specific misconduct by Blazesoft alone.

Previously, in early 2025, Blazesoft filed a lawsuit against two law firms, Kind Law and Ben Travis Law, accusing them of recruiting individuals who had never used Blazesoft’s platforms to join mass arbitration claims. The U.S. District Court for the District of Columbia dismissed this lawsuit, citing a lack of jurisdiction.​

Importantly, there have been no rulings against Blazesoft, and the company continues to operate transparently and legally across the U.S.

FAQs

What casinos does Social Gaming LLC own?

Social Gaming LLC operates two major sweepstakes casinos: Fortune Coins and YayCasino.com. It is also connected to Sportzino, Zula, and YayCasino.us, other platforms under the Blazesoft network. All of these social casinos follow the dual-currency sweepstakes model.

Where is Social Gaming LLC registered?

Social Gaming LLC is officially registered at 2711 Centerville Road, Suite 400, Wilmington, Delaware, 19808, USA. This is a verified business address commonly used by legitimate companies incorporated in Delaware.

Who founded Social Gaming LLC?

Social Gaming LLC itself is an American subsidiary of Blazesoft Ltd., a large Canadian gaming company. Blazesoft was founded by Mickey Blayvas and Dimitry Behak in 2016, and expanded into the U.S. market through Social Gaming LLC in 2022.

Does Social Gaming LLC hold a gambling license?

No, Social Gaming LLC does not require a traditional gambling license. It operates legally under U.S. sweepstakes laws, which allow players to play without real money purchases and win prizes without wagering real money. Its model is designed to stay compliant with U.S. federal and the majority of state-specific regulations.
Alex Windsor

Author: Alex Windsor

Updated:

The man, the myth, the legend, Alex is the head honcho in charge of SweepsKings, where he puts his 15+ years of iGaming experience to good use. He ensures all articles are accurate and motivates the team to produce truly exceptional content. Whenever you receive an exclusive bonus from SweepsKings or learn about a brand-new sweepstakes casino, you can thank Alex!
The man, the myth, the legend, Alex is the head honcho in charge of SweepsKings, where he puts his 15+ years of iGaming experience to good use. He ensures all articles are accurate and motivates the team to produce truly exceptional content. Whenever you receive an exclusive bonus from SweepsKings or learn about a brand-new sweepstakes casino, you can thank Alex!
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