The SweepsKings team is heading to London this week as iGB L!VE 2026 takes place at ExCeL, bringing together operators, affiliates, investors, and suppliers from across the iGaming industry!
The event runs over two days (1 + 2 July) and acts as a mid-year meeting point for discussions in the online gaming space.
By staying close to current conversations and building relationships with operators and other partners, we can maintain SweepsKings as the #1 online resource for sweepstakes casino players.
ICE and iGB Events Overview
The Clarion Gaming calendar is centered around ICE and iGB L!VE events.
- ICE is the main annual exhibition for the global gambling sector (previously held in London but moved to Barcelona in 2025 where it’s now scheduled to take place each January). It covers operators, suppliers, and technology providers.
- During the same week in Barcelona, the iGB Affiliate event also runs, focusing more on affiliate marketing and customer acquisition.
- iGB L!VE is held in London mid-year and serves as another meeting point between affiliates and operators, with an emphasis on partnerships and business development.
Together, these events provide the main focal points for much of the online gambling industry’s networking in Europe, which we always try to attend as many sweepstakes operators are based offshore.
What’s Happening at iGB L!VE 2026?
Aside from all the activity and meetups on the exhibition floor, this year’s event will include a mix of talks and awards. For example, one part of the program is the iGB Startup Accelerator featuring early-stage gaming companies pitching and discussing their ideas.
Things will then wrap up with the iGB Affiliate Awards on 2 July, recognizing standout players across the affiliate space. It brings together much of the industry in London for a final evening of networking and awards at Aqua Shard.
For SweepsKings, the whole event is an opportunity to speak directly with sweepstakes casino operators, affiliates, and platform providers about where the market is heading.
“We’re heading to iGB L!VE to meet partners, get a proper feel for what’s changing in the market, and bring that back into how we do things over the year. It’s one of those events where you can’t really beat speaking to people face to face.”
Alex Windsor, Head of Operations at SweepsKings
Our focus will be on staying close to developments around regulation, compliance, and operators’ strategies, and understanding how all this affects the platforms players actually use.
We’ll be speaking to game providers like Betsoft, NetGame, and TaDa Gaming, all of which supply content across various sweepstakes casinos – of course, providers play a major role in shaping the games and features players see on many of the sites covered by SweepsKings.
So as you can see, being on the ground helps us stay ahead of those shifts and reflect them in how we review and create content on our site. If you see us, come say hi!
Author: Jon Ridehalgh
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