Sweepsteaks Limited

Sweepsteaks Limited

Sweepsteaks Limited is a sweepstakes company established by EasyGo to expand its casino service into the US market. The company is responsible for running Stake.us, which offers online casino games to US players with no purchase necessary.

Stake.us Owner

Ed Craven and Bijan Tehrani are co-owners of the Stake brand, making Sweepsteaks a top brand in the industry. While not a lot of info is available on Sweepsteaks Limited, we’ve been able to extract some interesting facts about the company, including notable controversies, markets, address details, and funding.

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About Sweepsteaks Limited

Company NameSweepsteaks Limited
Sweepstakes CasinosStake.us
ProfilesN/A
Mobile AppsNo
Registration NumberHE436222
Address28 Oktovriou, 313 Omrania BLD, Limassol, CY-3105, Cyprus; two more US addresses listed in the T&Cs for legal/AMOE purposes
FounderBijan Tehrani and Ed Craven
Year Started2022
EmployeesN/A
MarketsSweepstakes gaming and game development (Stake Originals)
Gaming LicenseN/A

The launch of Sweepsteaks LTD in 2022 didn’t come with much fanfare, so you’ll barely find any info about it online. Instead, most of the focus is directed to the opening of Stake.us, the social casino operated by the company.

Sweepsteaks LTD is based in Cyprus, and its sole purpose for existing is to run Stake.us, a social casino in the US. Since the launch of Stake.us, there hasn’t been any big press release or notable activity from Sweepsteaks LTD, confirming our assumption of its role.

Sweepsteaks Limited Social Casinos

Stake.us Lobby

Stake.us remains the only social casino run by Sweepsteaks Limited, and this may be a way to avoid splitting its community. In 2022, the company launched the Stake.us Social Casino, which has a daily player count of 10,000+ active users.

The cryptocurrency support on Stake.us remains a standout feature that only a handful of social casinos offer. With this option, you have access to the Provably Fair Gaming feature, through which you can confirm the fairness of each game session on Stake.

To drive penetration in the US markets, Stake.us has partnered with various celebrities and streamers to promote its services while engaging in social media marketing. Drake, Israel Adesanya, and Sergio Aguero are some of the most popular partners on its list.

Although Sweepsteaks LTD hasn’t invested much into developing a mobile app for Stake.us, there are other areas where it focuses its resources. One of these is developing exclusive titles through its game development team, Stake Originals.

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Is Sweepsteaks Limited Trustworthy?

Stake.us Partners

Sweepsteaks Limited has proven itself to be a trustworthy company in the sweeps casino scene. Although the company is based in Cyprus, it follows all US sweepstakes guidelines and is subject to the laws of the states in which it operates.

To offer its services to more players around the world, a traditional casino, Stake.com, is also available under the Stake brand. With licenses from the UK Gambling Commission (UKGC) and Curacao Gaming Commission, there is no doubt that Stake operates in line with the best standards.

The real money site is responsible for massive sponsorships, including F1, Everton, and the UFC. The credibility these marketing partnerships have earned Stake.com are automatically passed onto Sweepsteaks Limited and Stake.us too.

Sweepsteaks Limited Scandals, Lawsuits and Controversies

Many of the controversies and lawsuits around Sweepsteaks Limited revolve around its real money Stake brand and co-founders, Ed Craven and Bijan Tehrani. Among these scandals, these have had the most impact on the operations of Sweepsteaks:

A Jilted Ex-Partner and a Multimillion-Dollar Lawsuit

One of the most significant controversies in Stake history is a $400 million lawsuit from former business partner Christopher Freeman. In the lawsuit, Freeman stated that Stake Co-founders, Bijan Tehrani and Ed Craven had unfairly cut him out.

Freeman claimed that the idea of opening a crypto-only casino was his, but Bijan Tehrani and Ed Craven bullied him out of the business. In addition to this claim, he also made some very serious allegations.

In one of these allegations, Freeman accused the Stake co-founders of knowing about players accessing the Stake services using a VPN. He also alleged that the company encourages this practice to enter restricted markets, including prohibited US states.

Streaming Services and Gambling Content: Twitch Ban and The Rise of Kick

The quick rise in popularity of Stake remains a perfect example of the power of social media marketing. With promotional content on Instagram, Facebook, X, and streaming services, Stake is now one of the largest gambling services worldwide.

However, gambling content on social media remains controversial, and Twitch was one of the first to restrict some of Stake’s content back in 2022. The restriction was placed on streaming games like Dice and Slots that aren’t licensed in specific locations.

In response to this restriction, EasyGo, the parent company of Sweepsteaks LTD, would go on to back a new streaming platform, Kick. Compared to Twitch, Kick only takes 5% of revenues and doesn’t have very strict policies, providing a better way for Stake to promote its content. The platform has been embraced by other popular crypto casinos like Roobet, Gamdom, and BC.Game.

Cease and Desist from the Michigan Gaming Control Board

Although social casino services may offer an entry into the tightly regulated US gambling market, there are limits. One of these limits is the promotion of an unlicensed online lottery in Michigan, which Stake.us seemed to cross. In response, the company was issued a cease-and-desist order and was forced to stop its operations in the state.

Breach of Advertising Regulations in Switzerland

As a marketing strategy, Stake has been known to sponsor teams in various sports. These include racing activities, like Formula One, where it sponsors the Sauber F1 team.

In line with the sponsorship, the Sauber F1 team changed its name to the Stake F1 team for the 2024/25 season. However, this move has created an issue for the racing team, which is based in Switzerland.

With Swiss laws tightly regulating the promotion of online betting, there is potential for the Stake F1 team to be hit with legal action. While the situation is still unfolding, the Stake team has maintained that everything is under control.

Parent Company and Funding

EasyGo Company

Unlike other sweepstakes operators like YSI and VGW, Sweepsteaks Limited doesn’t have a LinkedIn profile, website, or social media with relevant information. From our research, these are some useful details on the Sweepsteaks Limited parent company, EasyGo Entertainment Pty LTD:

  • Parent Company: EasyGo Entertainment Pty LTD
  • Based in: Australia
  • Industry: Tech and Entertainment
  • Owners: Ed Craven and Bijan Tehrani
  • Launched: 2016
  • Employees: 400+
  • Major Revenue streams: Gambling services (Stake.com and Stake.us) and Streaming services (Kick)
  • Estimated Worth: No clear figure, but estimates around $1 Billion

FAQs

What casinos are operated by Sweepsteaks Limited?

Sweepsteaks Limited currently operates Stake.us. This crypto-only sweepstakes casino offers free entry with access to more than 1,200 games for US players.

Who is the founder of Sweepsteaks Limited?

Sweepsteaks Limited is a sweepstakes company backed by EasyGo. Bijan Tehrani and Ed Craven are the founders of EasyGo and the individuals behind Sweepsteaks Limited.

Does Sweepsteaks Limited have an official operating license?

No, the company only offers social gaming services in the US, and a license isn’t necessary for this purpose.

Is there an official US address for Sweepsteaks Limited?

No, Sweepsteaks Limited operates off Cyprus, with an office at 28 Oktovriou, 313 Omrania BLD, Limassol, CY-3105, Cyprus.

Is Sweepsteaks Limited connected to any real money gambling site?

Yes, as the sweepstakes division of the EasyGo company, Sweepsteaks Limited is closely connected to the Stake.com real money casino.
Alex Windsor

Author: Alex Windsor

Updated:

The man, the myth, the legend, Alex is the head honcho in charge of SweepsKings, where he puts his 15+ years of iGaming experience to good use. He ensures all articles are accurate and motivates the team to produce truly exceptional content. Whenever you receive an exclusive bonus from SweepsKings or learn about a brand-new sweepstakes casino, you can thank Alex!
The man, the myth, the legend, Alex is the head honcho in charge of SweepsKings, where he puts his 15+ years of iGaming experience to good use. He ensures all articles are accurate and motivates the team to produce truly exceptional content. Whenever you receive an exclusive bonus from SweepsKings or learn about a brand-new sweepstakes casino, you can thank Alex!
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