PriorityPlay is an affiliate marketing program launched by Blazesoft in the latter half of 2024.
The company didn’t issue a standalone announcement regarding the launch of PriorityPlay, but in their October 7, 2024, press release announcing Yay Casino’s rollout, they mentioned “the successful introduction of Blazesoft’s affiliate program PriorityPlay.”
Blazesoft has developed PriorityPlay with the aim of unifying marketing efforts and ensuring a consistent gaming experience for all their social casino brands – Fortune Coins, Zula Casino, Sportzino, YayCasino.us, and YayCasino.com.
Each casino is run separately by its managing company but, through PriorityPlay, has access to shared resources, features, and tools that increase player engagement. In a nutshell, PriorityPlay offers the following:
- Collection of Blazesoft social gaming platforms
- 25+ international game providers plus Blazesoft originals
- Social sports predictions
- Funpicks (a non-sports betting feature)
- Custom promos and VIP programs
- Centralized/Dynamic customer support
The program also ensures compliance with relevant legal and regulatory requirements for all promotions.
More than just a traditional affiliate program
PriorityPlay has been described as an all-in-one hub for a unified experience. The reason is because it’s not just a structured marketing system but an umbrella organization where affiliates and streamers can register, manage promotions, and benefit from an array of advanced digital tools.
With PriorityPlay, Blazesoft affiliates have one central platform enabling the promotion of all the company’s brands through a single registration. The unified system also enhances the player experience since users can enjoy more streamlined offers, cross-platform rewards or loyalty programs, shared gaming resources, and more.
According to Blazesoft, “In the foreseen future, PriorityPlay will provide a unique experience to all brands’ customers – one user account, one wallet, and one cohesive experience across our platforms. This would allow players to switch between different Blazesoft casinos and enjoy a more seamless and integrated social gaming adventure.”
Having worked with Blazesoft’s first casino, Fortune Coins, since its launch, SweepsKings is pleased to see the company move to a more structured affiliate program. On the other hand, players can find way more info, communicated objectively, from actual review sites like ours.
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