It’s come to our attention that some sweepstakes casino players are claiming their Trustpilot reviews are being removed. This includes 1-star reviews and complaints about casinos.
Along with sites like SweepsKings, Trustpilot reviews have become an important part of how players judge sweepstakes casinos, but recent reports from player groups suggest that some of their reviews are disappearing.
The discussion began with user Nikki Brock claiming that Trustpilot removed three of her five-star reviews (for Zula, Sportzino, and Fortune Wins), saying these had been posted months earlier.
She also pointed out it could be relevant that the three brands she mentioned were all sister sites, prompting other players to comment that they’d experienced reviews getting taken down too.
One user (CleverElk8212) said their one-star reviews had been removed and that Trustpilot had not reinstated them despite being provided with purchase evidence.
So what’s going on?
Trustpilot Is Using More Automated Detection
The likely culprit is the fact that Trustpilot has been expanding its automated review screening in recent years.
For example, in its 2025 Trust Report, the company said it removed 4.5 million fake reviews during the previous year, with 90% of those removals handled automatically. Its systems use machine learning, neural networks, and generative AI to identify suspicious patterns.
Trustpilot has also explained that its moderation process looks beyond the wording of a review, describing assessment of various data points like reviewer behavior, IP addresses, user devices, and more.
With so many reviews clearly being removed automatically by the system, it could be possible that many are being removed in error. In fact, Trustpilot acknowledges that its technology does not always get decisions right, providing an option for reviewers to challenge removals, but it’s not clear how successful this process is.
The interesting thing is that, in the case of the sweeps casino reviews, both positive and negative reviews are being taken down, suggesting that this is somewhat random, rather than being used to improve (or reduce) a brand’s rating on purpose.
Trustpilot also says that businesses can’t influence review removal in its Guidelines for Reviewers:
“But rest assured that businesses have no control over review removal, whether or not they pay for our services, and we won’t remove a review just because a business dislikes or disagrees with it.”
Review Promotions Could Also Be a Problem
It is worth noting that, in the past, we have seen sweepstakes casinos offer incentives for Trustpilot reviews.
For example, in March 2026, Cider Casino was reported to be offering players a chance to win 50,000 Gold Coins and 5 Sweeps Coins for submitting a Trustpilot review.
In fact, Trustpilot’s reviewer guidelines prohibit reviews written in exchange for benefits. This includes discounts, refunds, free items, promo codes, and prize draw entries, and this applies whether the requested review is positive or negative.
That doesn’t prove that any particular casino’s reviews were removed for this reason, but it’s certainly something to be aware of for both players and operators.
Some Sweeps Brands Have Warnings on Their Trustpilot Profiles
Here at SweepsKings, we have noticed that some brands, such as LoneStar, have profiles displaying a warning stating that ratings are unavailable due to a breach of Trustpilot’s guidelines. LoneStar’s page also says that Trustpilot has removed a number of fake reviews.
Sister site RealPrize’s profile, on the other hand, does not display the same warning and continues to show an overall TrustScore.
Trustpilot doesn’t explain the specific reason behind LoneStar’s warning, so we can’t say whether it relates to incentivized reviews, individual customer complaints, or something else entirely. Equally, the fact that RealPrize does not display the same warning does not mean it’s never faced moderation.
And LoneStar is far from the only sweepstakes casino with this type of warning. We’ve also seen similar notices on Trustpilot profiles for Gleaming Slots, SweepNext, SweepsRoyal, LuckXpress, SpeedSweeps, and Casino.click.
In each case, Trustpilot says the company’s rating is unavailable due to a breach of its guidelines and that fake reviews have been removed.
Our Thoughts
In the case of the removed reviews mentioned by players, it seems likely that some genuine reviews are being caught by Trustpilot’s automated moderation system.
But if that is happening, Trustpilot needs to take a closer look at how its software identifies suspicious reviews and improve the accuracy of its removal process.
Ultimately, because of this, players should be cautious about relying too heavily on Trustpilot when choosing a sweepstakes casino; its ratings can provide useful insight, but they don’t seem to be a complete picture. Therefore, checking various sources, including SweepsKings, is a much safer approach than trusting a single review score.
Author: Alex Windsor
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