Sweepstakes operators across the US are set to benefit from a brand-new tool. Gaming Innovation Group are eager to get involved into the rapid rise of the sweepstake casino industry and are now providing a powerful AI-supported tool to assist casinos.
The new tool incorporates artificial intelligence into content management tech while simultaneously providing a dual-wallet store management solution. The latter should help with running offers and optimize prize redemptions at sweeps casinos.
GiG Branches Out into AI-Assisted Social Gaming Solutions
Founded in 2012, the Gaming Innovation Group has long provided turnkey solutions. More recently, the Maltese-operated group has turned its attention to sweeps and free-to-play casino gaming, with an emphasis on AI and data-driven solutions.
According to GiG, their SweepX tool will bring a “cutting edge solution”, offering a “prominent competition advantage” to any operators in this space using its software.
SweepX isn’t the first foray into the iGaming sector for GiG. The brand is also involved in real-money gaming, most notably in the Latin America, US and European markets. However, the new AI-assisted gamification layer is a first for them. They firmly believe that their sweeps solution will drive market growth and provide a hit with operators and providers alike. They have their first client waiting in the wings.
Primero Games Enters into a Binding Agreement with GiG
The first sweeps casino software provider to enter a partnership with GiG is set to be Primero Games. It is believed that Primero will roll out the new iGaming solution imminently. If successful, it is anticipated that other social casino software developers and operators will jump at the chance to get involved.
Launched in 2009, Primero Games currently has over 50,000 sweeps machines active across the United States. However, these are land-based terminals. The new agreement will see Primero Games make the jump to the emerging online sweepstakes casino world, with the sector alight of late.
Primero isn’t just looking at debuting SweepX in the US sweeps sector, though, with its CEO, Barry Rutherford, recently admitting that the company is “perfectly positioned for the US market” as well as “iGaming markets across the globe.” That won’t come as a surprise when one considers that Primero already operates a UK content studio called Storm Games.
Our Thoughts
SweepsKings experts believe that GiG prepares to launch their own social casino platform. It should be a big hit, considering that the company has been working with and reviewing sweepstakes casinos through their affiliate sites for a while now.
Time will tell, and we cannot wait for further innovation in the sweepstakes iGaming space. Blazesoft, LuckyStreak, VGW, and ConginiPlay are the main players at the minute.
Author: Mike F.
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