Eeze, an online casino and game of chance developer, has announced its entry in the US sweepstakes casino space by Q2.
The move is going to make Eeze one of the few providers of live casino games in this market, alongside established competitors like ICONIC21 and Playtech Live.
SweepsKings found out about this after meeting with their staff during ICE and iGB Affiliate in Barcelona.
About Eeze
Players who prefer the social casino model for their online casino entertainment can expect the introduction of high-quality live gaming experience thanks to Eeze’s unique gamification models and 20-year history.
The Malta-based company made a splash at the 2023 SiGMA Awards, taking home the ‘Best Unique Selling Point’ award. Our take on it is, as a company, Eeze has a good imagination and knows how to put it to work. This shows precisely through its capacity to gamify much of its content.
In an interview, Eeze’s Chief Commercial Officer Graeme Powrie stated the company is providing “fully reactive environments and elements in each game.” He underscored the importance of game shows, which have taken off in popularity over the past few years. In his opinion, “everyone is chasing the next big game show that can capture players’ attention.”
And we are inclined to think that Eeze is precisely working on that one game show or maybe even has a product. One way to find out is by being patient until the company’s first partnership with a US sweepstakes casino comes to show. It’s no longer a matter of whether, but when Eeze’s live casino games hit the US market, casino players will have an entire suite of gaming options at their fingertips.
Increased Competition for Providers, Good News for Players
Eeze’s live studios are works of art, with attention to detail paid in impeccable manner. For those who look closer, the games can easily rival those of competitors like Paytech Live, ICONIC21 and games that are tailor made for casinos like Stake.us. According to SweepsKings’ analysts, better live games from a new name in town is a problem for its competitors but good for the players.
Better diversity is always welcome in sweepstakes casino world, especially when we consider the fact that most casinos rely on slots and the live game and game show segment is exceedingly sparse. Now, with more providers of live games, the experience can only get better. This is where Eeze has an advantage.
The company’s games can offer multiple interactive components, like campaigns, missions, leaderboards and tournaments. When introduced by casinos that pioneer Eeze, players will find at least one of these components of live gamification in place and sweepstakes casino gaming will definitely be more alive and more fun for everyone.
Author: Bogdan Lunkan
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