Players of live casino games shouldn’t worry when they see a different brand name under game images previously labeled as BETER Live.
The iGaming provider has recently rebranded its live casino outfit as ICONIC21. The all-caps styling remains, as does the quality of the games.
BETER Live will continue working under the same name, but its sole focus now remains with esports and sports betting. ICONIC21, on the other hand, has become a new entity with control of the entire live casino department.
The company has appointed new leadership roles for the CEO, CCO and CPO positions and has promised new features and partnerships with casinos that will have casino enthusiasts intrigued.
Regardless of the changes, players can continue enjoying the same live experiences at their favorite sweepstakes and social casinos.
BETER Live Becomes ICONIC21
ICONIC21 has ongoing partnerships with several notable sweepstakes casinos. McLuck, Stake.us, The Money Factory, among others, source most of their live dealer games from ICONIC21.
The rebranding is already implemented across all of the casinos that’ve been reviewed by SweepsKings. Likewise, every mention of BETER Live is updated on our website. This’ll help casino enthusiasts locate casinos with live games from said provider.
What the change doesn’t reflect is a drop in quality. On the contrary, ICONIC21 has become a separate company with the intention to direct its entire focus and capability on the development of better and new live casino games.
The online casino space, including sweepstakes casinos, are well-attuned to the players’ suggestions and inquiries and ICONIC21 is embracing the same approach. In its LinkedIn notification, the company emphasizes developing custom games, enhancing the gaming experience and the opening of new studios.
Thus far, ICONIC21 has been hosting live studio sessions for blackjack, baccarat, roulette, teen patti, top card, sic bo and other games. The SweepsKings news desk reads this as a bold move towards expanding the overall catalog of live casino games and game shows.
What Led to the Rebranding of the Live Casino Studio
The live casino game segment is exploring new possibilities and responding to new emerging trends.
One of the notables is the proliferation of short-term sessions from casual players who rely on online casinos for entertainment while commuting via public transport. Another notable trend are game shows, as poker, blackjack and roulette players, among others, are showing keen interest in games like Monopoly Live, Mega Ball, Dreamcatcher and similar.
ICONIC21’s Chief Commercial Officer, Alina Mihaela Popa, said in an interview that while with BETER Live, the live casino team had embraced a fast-paced, responsive, forward-looking attitude towards its products. This has enabled the team to stand on its own and continue thriving while setting its own marks for the future.
With this sort of agility evident, ICONIC21 is better primed to take on new challenges such as responding to emerging trends in the live casino and game show space. Popa underscored that the experience for the customers is “only going to improve”.
Implications for Sweeps Fans of Live Dealer Games
ICONIC21 has announced a stronger focus on building strategic partnerships. The company’s live games are already available at some of the most prolific sweepstakes casinos in the US and Canada, but there are lots of underserved customers and a growing number of social casinos.
ICONIC21 has already appeared on iGaming expos under the new name. Based on their recent announcements, we can expect new partnerships and new live game shows. As noted above, this aspect of live gaming has been on the uptick and the company already has new products in the pipeline.
In conclusion, BETER Live’s rebranding and forming of a new company (ICONIC21) is expected to bring new and more exciting games while maintaining the same level of quality evident in its classical live table and card games.
Author: Mike F.
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