Sweeps Giant VGW Teases New LuckyLand Casino Platform

Exciting news: VGW, the original and biggest operator in the sweepstakes casino space, is launching a brand new site soon, although no firm launch date has been given yet.

You may already know that VGW’s current three brands are Chumba Casino, LuckyLand Slots, Global Poker, and the name for the new platform seems to have taken an awful lot of inspiration from the second brand.

Yes, the new site is going to be called LuckyLand Casino, which doesn’t seem like an optimal choice on first impression. However, this does make us think that perhaps the new site could fully replace LuckyLand Slots.

It would be confusing to have two brands under the same operator with such similar names, and also LuckyLand Slots does look rather dated with its unique interface that hasn’t been updated in a while. However, this is pure speculation.

LuckyLand Casino Already Has a New Website

We don’t know much about LuckyLand Casino so far, but there is already the beginnings of a website in place at luckylandcasino.com.

If you head there you can see the new branding, and it does seem to share a similar color palette and general retro aesthetic with LuckyLand Slots, strengthening assumptions that the long-running site may be replaced.

If you want to stay in the loop, the best thing to do is sign up via the pre-registration form with your email address. There are also Facebook and Instagram pages you can follow, similarly branded with the new female character design.

The Pixar-style, CGI-looking mascot is becoming something of a recurring pattern at sweepstakes casinos these days, and while VGW has often been a trendsetter, it’s obviously happy to follow a successful formula with the launch of its new brand here.

Once you verify your email after registering your interest, you’ll be greeted with a screen featuring logos from three games:

• American Outlaws 10K Ways
• Giza Infinity Reels
• Dragon 50000

These are slots which have already been released by the provider ReelPlay, but it gives us a taste of the type of titles that will be available at LuckyLand Casino.

Looking at more details in the footer of the new site, it seems this new platform will be 21+, just like other Chumba sister sites, and it will be licensed by the Malta Gaming Authority (MGA). Judging by information available in the Terms & Conditions, the new site will follow in the sweepstakes format originally pioneered by Australia-based VGW.

VGW Affirms its Position in the Sweepstakes Market

After a difficult year for all in the sweepstakes industry with legislation banning the format in various states, this news shows that VGW is still intent on expanding rather than retreating.

While some smaller operators have scaled back or shuttered entirely due to tightening US regulations, VGW appears to be doubling down on its business model – potentially refining its product line but certainly reinforcing its brand ecosystem.

We will be the first to inform you about the launch of LuckyLand Casino from our review – in the meantime, you can check out these new social casinos with prizes: