SweepsKings Report From ICE/iGB Barcelona January 2026
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SweepsKings Report From ICE/iGB Barcelona January 2026

The SweepsKings team is heading home after another successful few days at ICE Barcelona!

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This week brought two annual industry events together:

  • ICE – centring on B2B suppliers, game developers, and platform providers
  • iGB Affiliate – focused on the affiliate and media side of things

Across both events, the SweepsKings team met with existing partners, spoke to new operators, and contributed to discussions shaping the future of iGaming.

Yes, our very own Alex Windsor took to the stage at iGB Affiliate, appearing on a keynote panel titled “What They Don’t Tell You About Scaling and Exiting Affiliate Businesses.”

sweepskings ice barcelona 2026

The session took an honest look at what it’s really like to scale an affiliate business and sparked plenty of discussion in the room.

Beyond the conference program, conversations ranged from product innovation and compliance to where sweepstakes and social gaming models may be heading next. We always enjoy speaking to exhibiting game suppliers like 3 Oaks, Evolution, and Relax Gaming.

With a packed couple of days of panels and hands-on demos, ICE/iGB Affiliate Barcelona once again proved why it’s a key fixture on the iGaming calendar – and a valuable opportunity for SweepsKings to stay closely connected to the wider industry.

Thanks to the team at Clarion Gaming for putting on such a great event again this year!

Joseph Allen

Author: Joseph Allen

Updated:

Joseph is an experienced news writer specializing in gambling legislation. His talent lies in breaking down intricate topics into accessible language that keeps readers informed. He holds a Master's in journalism and brings you the latest updates and analyses of complex industry regulations and trends. When he's not covering breaking news, you’ll likely find him diving into new slot demos, with a particular taste for Relax and Print Studios.
Joseph is an experienced news writer specializing in gambling legislation. His talent lies in breaking down intricate topics into accessible language that keeps readers informed. He holds a Master's in journalism and brings you the latest updates and analyses of complex industry regulations and trends. When he's not covering breaking news, you’ll likely find him diving into new slot demos, with a particular taste for Relax and Print Studios.