The SweepsKings team is heading home after another successful few days at ICE Barcelona!

This week brought two annual industry events together:
- ICE – centring on B2B suppliers, game developers, and platform providers
- iGB Affiliate – focused on the affiliate and media side of things
Across both events, the SweepsKings team met with existing partners, spoke to new operators, and contributed to discussions shaping the future of iGaming.
Yes, our very own Alex Windsor took to the stage at iGB Affiliate, appearing on a keynote panel titled “What They Don’t Tell You About Scaling and Exiting Affiliate Businesses.”
The session took an honest look at what it’s really like to scale an affiliate business and sparked plenty of discussion in the room.
Beyond the conference program, conversations ranged from product innovation and compliance to where sweepstakes and social gaming models may be heading next. We always enjoy speaking to exhibiting game suppliers like 3 Oaks, Evolution, and Relax Gaming.
With a packed couple of days of panels and hands-on demos, ICE/iGB Affiliate Barcelona once again proved why it’s a key fixture on the iGaming calendar – and a valuable opportunity for SweepsKings to stay closely connected to the wider industry.
Thanks to the team at Clarion Gaming for putting on such a great event again this year!
