Smiles

General Ratings

Smiles Sweepstakes Casino Review

They say that one smile is worth a dozen frowns, so Smiles Casino uses that positive notion to deliver a bright and cheerful social gaming experience.

Smiles is owned and operated by the US-based 10 Ten Gaming LLC that launched the brand in late 2024. It follows the sweepstakes model that’s become increasingly popular in the States, letting players use Gold Coins for casual play and Smile Coins for redeemable prizes.

The casino is already equipped with 800+ casino-style games from leading providers like 1x2Network, Relax Gaming, and Hacksaw. You can start off with a more-than-solid no deposit bonus of 1 million Gold Coins and 2.5 Smile Coins, but there are other ways to top up your Coin balance as well – so let’s talk more.

Legal States

Smiles Casino lists most US states as “supported territories” in its Terms and Conditions. The restricted states are:

• New York
• Maryland
• Nevada
• Connecticut
• Delaware
• Kentucky
• Michigan
• Montana
• Idaho
• Louisiana
• New Jersey
• Washington

So, if you’re 21 or older and in one of the 38 eligible states, you pass the eligibility criteria and can play at Smiles Social Casino for sweeps cash prizes.

How Smiles Social Casino Works

The Gold Coins currency is meant to cater to your entertainment needs. You’ll receive a million GCs for free upon registration, so use them to test new games, play the titles you love, and try weird strategies that you’d never even think of implementing with real cash (or sweeps).

The Smile Coins currency is the equivalent of Sweepstakes Coins on other sweepstakes casinos. It can’t be bought or sold and is always treated as “bonus funds”. Currently, Smiles Casino offers 2.5 SC for free via its no deposit bonus.

Winning in the SC mode awards redeemable Smile Coins, and you’ll need at least SC 100 to request a cash prize at Smiles Casino.

Smiles Casino Bonuses

Smiles Casino’s registration bonus consists of 1 million Gold Coins and 2.5 Smile Coins.

This is effectively a $2.5 no deposit bonus as far as SC are concerned, and the GC total is enough free currency to play all of its games several times over – suffice it to say that the GC count is dramatically higher than the industry average.

If you choose to purchase a Gold Coin package, you should go for Smiles’ first purchase bonuses. Discounts apply on almost all packages, but the best value deals are the $4.99 and $9.99 GC bundles, which provide 100% extra free SC as shown in the table below.

Besides the welcome bonuses, there are several other ways to gain free currency at Smiles Casino and play without making any purchase – daily logins, the Alternative Method of Entry, social media contests and giveaways, and more.

Bonuses Review

The welcome bonuses at Smiles Casino are definitely better than average. Existing players get access to several regular promotions that help keep your balance afloat, including:

• Daily Login Bonus – The Daily Login Bonus is awarded once in 24 hours. Once you log in, if you’re eligible, a pop-up screen will appear for you to claim the bonus. All you need to do is click ‘Claim’, and you’ll receive 0.50 or 1 SC (depending on your login streak), and GC. The amount depends on the user profile and activity (login streak). However, the Kings have received exclusive information that the operator behind Smiles will soon replace this bonus with a Daily Bonus Wheel.
• Social Media Giveaways – Smiles is one of the most active sweepstakes casinos on social media I’ve reviewed, with giveaways happening multiple times a week. For example, there have been 8 giveaways on Instagram and Facebook over the past 7 days, including a giveaway where you have to guess the name of a slot game starting with the letter L, comment DONE in the comment section, etc. The tasks are always simple, and the bonus is usually a combination of Gold and free Smile Coins, like 20,000 GC and 2 SC.

• Random Prize Drops – The Promotional page advertises Random Prize Drops that can happen anytime while playing, but I didn’t receive any during the days of testing this sweepstakes casino, so maybe I just wasn’t lucky enough.
• Mail-in Bonus – The Alternative Method of Entry can help you claim 2 free Smile Coins. Send a handwritten postcard to 10 Ten Gaming, Smiles Casino Sweepstakes Department at Newark, New York, 14513, and include the required details outlined in the site’s Sweepstakes Rules, clause 3.V.
• Tournaments – The operator plans to hold regular slot tournaments where users can challenge other players and climb the leaderboard for GC and SC rewards, but the tournaments are not active yet.

I found no mentions of a VIP scheme or a referral program, but that doesn’t necessarily mean that Smiles Casino won’t implement these features later down the line. So far, the abovementioned promos are the only bonuses for regular players, which should be enough if you take a proactive approach.

Promotions & Bonus Assessment

Smiles Casino-Style Games

Smiles Casino joined forces with Hacksaw, Relax Gaming, BGaming, and 10+ other studios to ensure its players have access to some of the most exciting online slots, feature spins, and arcades in the contemporary market. So far, Smiles hosts over 800+ casino-style games.

After testing the platform for several days, I noticed they kept onboarding new titles, with the most recent additions being Hacksaw’s Chaos Crew 3, Relax Gaming’s Bill & Coin 2, and Hellfire Peppers by Slotopia.

And while Smiles Casino falls short of magical when it comes to table games, there’s a dedicated Instant Win game category where you’ll find 50+ arcades and minigames you can enjoy, such as fish shooters, Cash or Crash, Plinko, Solitaire, some basic table games like 21, and more.

In the future, SweepsKings would just like to see the operator step into live social casino territory for the highest marks in this category.

Games and Software Review

While the lobby is only fully accessible to registered users, you can still get a sneak peek at the games even if you haven’t created an account yet. The main categories at Smiles Casino are Slots and Instant Win, and while the site doesn’t provide detailed information about RTPs, stake ranges, or max wins, the games themselves are high-quality and deliver smooth performance.

Smiles also includes some exclusive titles, which show that this is a serious operator that means business and takes itself seriously.

Games Assessment

Smiles Casino Banking

Smiles Casino is marketed as a “free-to-play” casino with cash prizes. You don’t have to spend real money to get in-game currency because this can be achieved via the welcome bonus and other promotions.

The quickest way to get ahead, though, is to purchase highlighted GC packs, most of them contain complimentary Smile Coins – except the entry $1.99 Gold Coin package and the $14.99 bundle that don’t come with bonus SC.

Smiles Coins (the casino’s equivalent of “Sweeps Coins”) are treated as bonus funds when “unplayed”. When you play through and accumulate at least 100 redeemable SCs, you can request a cash prize.

The purchasing options include your usual cards (Mastercard, Visa, etc.), and PayPal, but when you want to redeem a cash prize, the options are PayPal, direct bank transfer, or Chime.

Payment Options Review

Smile Coins are worth $1 each for prize redemptions. Since you need a minimum of SC 100 in played coins to request a prize, redemptions effectively start at $100. Simply open your wallet to see the ratio between your Unplayed and Redeemable SC at any time. Unfortunately, you can’t see the available purchasing and redemption methods before you register for an account at Smiles Casino.

When it comes to redemption rules, Smiles follows the same terms as the rest of the industry. There are no explicit redemption “ceilings”, but the T&Cs mention that the casino might slice larger redemption requests (exceeding $10,000) into smaller fragments, meaning that you’ll have to wait a bit longer to get the entire prize.

Payments Assessment

Is Smiles Casino Legit?

Everything about Smiles Casino indicates that it’s a legitimate sweepstakes brand. Yes, as a social casino, it doesn’t need a license to operate, but it does collaborate with over a dozen fully licensed and very reputable software providers, like Relax Gaming, Hacksaw Gaming, Evoplay, and more.

It’s operated by 10 Ten Gaming LLC, an LA-based company with a clean record, and while Smiles Casino is registered at the company’s Delaware address, it’s still a US brand that complies with US sweepstakes laws, and their T&Cs and Sweepstakes Rules pages appear trustworthy and open.

In terms of player feedback, Smiles has zero complaints on our forum and a 4.0/5 Trustpilot rating after 240+ reviews. None of the negative comments is particularly alarming, either.

Company and Safety Review

Safety Assessment & Trust Score

Smiles Casino Customer Support

Many sweepstakes casino operators have realized that users are not really fond of AI chatbots, and Smiles is one of them. The live chat, which is available 24/7, will immediately connect you to a human agent. My agent, Ferdinand, was one of the most knowledgeable and helpful customer support reps I’ve come across. They were quick to respond and were happy to answer all my questions and even send me screenshots of features for which I needed clarification during this SweepsKings review.

The socials (Facebook, Instagram, X) are very active, but even though you’ll likely get a reply quickly if you message Smiles there, for more serious issues, you’ll be redirected to use the email support. Unlike most sweepstakes casinos, Smiles Casino didn’t embed its email support address in the website’s footer; instead, support@smilescasino.com is on the sixth page of the Terms and Conditions.

The Help Center really is helpful for quick fixes, featuring an FAQ page that answers most of the questions and a ticketing service you can employ instead of email.

Contacts Review

Support Assessment

Smiles Casino UX

Smiles Casino’s website looks fresh and functional, but a bit generic. It features a purple background with white font, and while all the menus are logically laid out, there’s not enough distinction to make it stand out. Yes, everything is colorful, and it’s all about celebrating the smile, but there aren’t enough unique elements to really turn Smiles into a true brand.

Usability-wise, the website is easy to navigate through, both on mobile and desktop. The UI is minimalistic, and there are just two main game categories: Slots and Instant Win games. There’s a handy search bar where you can type in the slot or developer you’re looking for, and you’ll probably use it because the game filters are a bit erratic.

The mobile experience is what you expect from a modern sweepstakes casino. There’s no dedicated app, but the website is fully operational on mobile, and there are no missing aspects in comparison to the desktop version.

Accessibility Review

UX Assessment

Smiles Casino Sister Sites

Smiles is the company’s first fully launched sweepstakes casino, so there are no sister sites available at the moment. Judging by the early success of Smiles, however, the Kings have a reason to believe that 10 Ten Gaming is already preparing another brand to expand its social casino footprint.

Comparison

How It Stacks Up

Essentially, Smiles Casino has a good no deposit bonus, and in that regard, it fares better than some other US sweepstakes casinos, including the leading names such as Vegas Coins or Jackpota. They’re also more active on social media and offer many more giveaways than many newcomers that try to make a good first impression, like ACE.com, for example.

In terms of the quantity of games, this site can be compared to RealPrize and Funrize. However, some of the best US sweeps casinos bring over a thousand games from studios like Evolution, NetEnt, Shady Lady, and other developers, offering quality, quantity, and variety in one fell swoop. Some brands, see Lucky Canoe, for example, even offer a social live casino and sportsbook.

Smiles would have a better shot at gaining a competitive edge if the minimum for prize redemptions wasn’t as high as $100. Funrize sets this minimum at $25 while at RealPrize Casino, you can request gift cards after you’ve accumulated at least $45 in redeemable sweeps.

When it comes to the quality of customer support and banking, Smiles Casino already outperforms most good US sweepstakes casinos.

Our Experts Verdict

Smiles Casino is more than competitive in the crowded sweepstakes market, and the generous no deposit bonus of 1 million GC and 2.5 SC is just the start. While the site doesn’t overwhelm with promos, the 100% first purchase deals are strong, and the social media giveaways are industry-leading.

The variety of game providers is a major selling point, with top players like Relax, Hacksaw, BGaming, and several more studios powering the library and delivering constant fresh content.

The banking system is commendable, especially with the addition of PayPal as a payment option, which is a feature that many sweepstakes casinos still lack. Smiles is also completely on point when it comes to legitimacy, being operated by US-based 10 Ten Gaming LLC and part of the SGLA.

With these strengths, Smiles Casino has earned a serious spot for itself and is already showing the signs of a long-term player in the sweepstakes scene. If you’re in an eligible state, you can register with our link below and try your luck on our recommended games.

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